Department of Search is to here explore and discuss the ongoing and constantly evolving process of Search Engine Optimization and Search Engine Marketing. In the beginning I used to think of "search engine optimization" and "search engine marketing" as two separate industries. It's becoming more and more clear to me that "search engine marketing" is one entity and is comprised of two and very equal sides, organic search results and PPC search results.
While I started on the PPC side of things, I drifted towards the organic side and I have been working like mad ever since. I see the organic side of search as many things, the best metaphor that comes to mind is:
"organic search is much like playing king of the hill"
In the beginning, I thought my job was to make sure any website under my control was at the top of any search engine results page. Whether the targeted keyword phrase has heavy competition or the keyword phrase was more of a "long tail" keyword phrase.
These days, it's all about the bottom line. That bottom line is not only driving traffic through every conceivable part of the internet, but also converting that traffic. If conversions are not taking place, the bottom line is not being met.
So, onward and upwards.
Ryan Rose
Department of Search |
Projects in progress:
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