Here’s a shocker! Google doesn’t use meta keyword data. So for Yoast, I am going to fulfill his request and link to Google’s post regarding the whole meta keyword issue.
Hey Yoast! If you ever read this, I enjoy your work.
Take care.
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Any business who has a decent web presence will go through this from time to time. Let’s say you’re cruising along and writing good content, acquiring some high quality inbound links, and working on your social media campaign and then all of a sudden you wake up one morning and check your rankings for a major term. Uh OH! you’re nowhere to be found. Hell, your rankings haven’t only fell out of the bottom of the index, your landing page for that term has been de-indexed.
What do you do? What can you do? There are all sorts of things to check. Are some of your inbound links from crappy sites? Are you going a little overboard with your keyword frequency and density (not that it matters much these days)? Maybe Google just decided that your page looked a little suspect. There are a million things that could have happened. So back to the original question…. what do you do?
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Most SEO Tools are a dime a dozen. Most SEO Tools are worthless. Most SEO Tools are a waste of time. Those sentiments are among a few that I’ve uncovered during my time as an SEO. However, there were a few turning points in my career that made me open my eyes to what was real. The first turning point, thankfully, was very early. I had conducted keyword research for my very first project and decided to focus on one specific keyword phrase (one of many misguided mistakes). I had used “Overture’s Keyword Research Tool” and thought that everything was straight forward. After four months of nonstop work (my ex-girlfriend can verify that), I had taken a brand new domain and had it ranking in the top five for my targeted keyword phrase. It was the keyword phrase that Overture had said there were 10’s of thousands of searches for that phrase per month.
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I firmly believe the best SEO strategy for all car dealers is an “in house SEO” strategy. I have a few reasons for taking this stance and hopefully they make sense and you will adopt this philosophy as well. The entire point of this post is to raise the question and get you (the Dealer) thinking about your online business.
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