by Ryan on May 4, 2009
Most SEO Tools are a dime a dozen. Most SEO Tools are worthless. Most SEO Tools are a waste of time. Those sentiments are among a few that I’ve uncovered during my time as an SEO. However, there were a few turning points in my career that made me open my eyes to what was real. The first turning point, thankfully, was very early. I had conducted keyword research for my very first project and decided to focus on one specific keyword phrase (one of many misguided mistakes). I had used “Overture’s Keyword Research Tool” and thought that everything was straight forward. After four months of nonstop work (my ex-girlfriend can verify that), I had taken a brand new domain and had it ranking in the top five for my targeted keyword phrase. It was the keyword phrase that Overture had said there were 10’s of thousands of searches for that phrase per month.
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by Ryan on May 1, 2009
I firmly believe the best SEO strategy for all car dealers is an “in house SEO” strategy. I have a few reasons for taking this stance and hopefully they make sense and you will adopt this philosophy as well. The entire point of this post is to raise the question and get you (the Dealer) thinking about your online business.
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by Ryan on April 28, 2009
by Ryan on April 26, 2009
In previous life, I spoke with numerous dealers who were making an odd strategic decision. They would openly tell me they didn’t want to target keywords for certain geographic areas. That is to say, they didn’t want to target a particular town or city because they had a gentleman’s agreement with a dealer in that area. Wow! This disturbed me for a few different reasons. Let’s look beyond the possible market manipulation for a second and talk about good ol’ fashion American competition and survival of the fittest.
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