by Ryan on April 8, 2009
Brand Management for a car dealership, where do I begin? Your brand name is one of your biggest assets. In the online world, if you’re not implementing an Online Brand Management Strategy, you could be losing traffic to your site and in the end, losing sales. I’ve seen many cases where car dealer [...]
by Ryan on May 28, 2008
1. What is your definition of an internet lead?
2. How is my definition different than yours?
3. Is your website making your phone ring?
4. Organic results are better for real estate than PPC leads.
5. At what part of the buying/selling cycle are you catching the buyer/seller?
A couple of years ago “internet leads” were all the rage [...]
by Ryan on May 8, 2008
Even though your Online Brand Management needs to start with a domain that is owned and operated by you, this section will focus on various networks you are able to create content on. In the previous post, I mentioned there are numerous social networks that are geared for the real estate industry. I highlight three [...]
by Ryan on April 29, 2008
The development of your Online Brand Management Strategy needs to be well planned as well as scalable. The focus of the strategy is to convey your expertise as a real estate agent. There are many areas you can focus on.
Local market conditions vs. national market conditions
Neighborhood expertise
Are you a Listing Specialist?
Are you a Buyer’s [...]