by Ryan on May 1, 2009
I firmly believe the best SEO strategy for all car dealers is an “in house SEO” strategy. I have a few reasons for taking this stance and hopefully they make sense and you will adopt this philosophy as well. The entire point of this post is to raise the question and get you (the Dealer) [...]
by Ryan on April 28, 2009
A quick update to an earlier post. Today, Yahoo News has a sad but interesting story regarding the fate of nearly 1200 General Motors dealers.
The long and short of it is this: As a dealer who is able to keep the doors open, you need to start incorporating the strategies laid out in one of [...]
by Ryan on April 26, 2009
In previous life, I spoke with numerous dealers who were making an odd strategic decision. They would openly tell me they didn’t want to target keywords for certain geographic areas. That is to say, they didn’t want to target a particular town or city because they had a gentleman’s agreement with a dealer in that [...]
by Ryan on April 15, 2009
In today’s troubled economy, there are a number of car dealerships that have closed up shop and called it a day. Let’s say it was an auto dealership that had a pretty impressive ad budget, drove lots of traffic to their website, but just couldn’t close the necessary amount of deals to stay in [...]