The Mission of Department of Search

Currently, the purpose of Department of Search is to help make sense of industry events and conventions of thought. I have an enormous amount of respect for whom I think are the industry leaders and pioneers. It’s not my intent to become the next “big voice” but rather to take what is discussed and make sense of it for myself and share those thoughts with others.

Department of Search is an area where I can keep a running collection of information that I believe is relevant to my work. For as long as I’ve been in the industry, my attention span is short because some new and exciting information is published, and I have forgotten something that I found intriguing last week.

Not only would I like to take standard SEO and SEM thinking conventions and test them over time, but I would also like to take current industry events that I find intriguing and test them over time.