Welcome to the Department of Search

Your business has a website.  You also have competitors… and guess what?

  • You’re getting outranked in the search engines.
  • You’re spending more money per click and still not getting higher placement than your competitors.
  • You have no idea what type of search traffic is converting or where to make improvements to your strategy
  • Social media seems like a waste of time because you have no idea if engagement is converting

The arena of online marketing is in a constant state of change.  The strategies your business applied last year are most likely obsolete today.  It takes a full time effort to research, test, and implement a full scale online marketing strategy.  Your business might not have the man power to spare the necessary time.

Search Engine Optimization – SEO

You have a great looking website.  After it was built and finally launched, you expected the “flood gates” to open and visitors to flock to your business’s new online presence.  But after months of sitting there, your website is getting far less traffic than expected.  To make matters worse, your competitors are ranking higher than you in Google, Yahoo, and Bing for every keyword you imagined your website to ranking #1 for.

The search engines make changes to their algorithms on a daily basis.  They have multiple requirements that dictate what a top ranking site looks like.  Your website’s SEO strategy needs to be strategic and agile.

PPC – Paid Search

Do you want your website’s reach to be far and wide?  There isn’t a faster way to do it than with paid search.  The trick with building a paid search campaign is the steep learning curve involved.  As a business owner, you don’t have the time or energy to dedicate to learning a whole new skillset.  Your paid search strategy needs to be adaptive and comprehensive.

Analytics

You’ve spent good money on a website.  Is it doing it’s job? Are people visiting your website and getting the information they need?  Your website needs some changes.  Do you know where do you start?  What information do you need in order to make these changes?  Analytics gives you the answers you need.  The best part, Google provides an enterprise grade solution for free.  What you need is the ability to get the data you business needs.  Any analytics reporting you conduct should give you the best Key Performance Indicators (KPIs) for your business.  Any and all information needs to be insightful and in-depth.

Social Media

There’s nothing that gives the best bang for the buck than word of mouth advertising.  Social media platforms such as Facebook and Twitter give you the ability to play at the same level the big boys do.  How much business would come through your doors if people were raving about you online.  The only way to achieve this is by developing a social media strategy that is consistent and engaging.